Website Maintenance Services - 1

website maintenance tools and monitor

As the internet grows in its popularity and your company in its reach, merging both successes become fruitful when the presence on the internet is firmly established. Your company's web site could have been launched as a first time experiment or as a fully blown e-commerce venture, both cases of presence need to be sustained over a long period of time. The need for your company web site maintenance arises, for reasons of sustaining it in the face of so many risks it faces on the internet. Company web site maintenance is normally undertaken by it's own IT or EDP division or by an external agency specializing in this area of information technology.

The risks could arise from so many unethical and untoward practices on the internet propagated by destructive hackers or intellectual property thieves. Company web site maintenance is a relatively new concept and practice covering the following areas:

Content Updates: This function deals with updating the current content including company information, personal information and any other textual content of the web site. Content update may also include insertion of new graphics within the text, especially for sites that publish regular articles or columns. The content updates usually depend upon the industry in which the company operates, design of the website and the variety of audience it addresses. For example, if the company is a newspaper publishing company, updates may be daily or hourly or if the company is a BPO, updates may be needed on a weekly basis.

Traffic Report Analysis: To assess the success of your web site and to evaluate the same, the traffic needs to be measured. Traffic is the amount of hits your web site receives from various sources on a day to day basis. Analysis of these reports and their outcome affects the company web site maintenance function highly. Since these reports will tell you what pages of your site are more popular and which kinds of people visit it. Revamping the site as per these reports will greatly help in ensuring that your company web site is promoted properly.

Image Optimization: Images on your company's web site occupy most disk space. Optimizing these images is one way of making sure that they load faster on the visitor's browser's page. Therefore image optimization is a major part of company web site maintenance because it directly affects the loading speeds and performance of your web site. Image optimization is normally done during the initial site design but when you add new graphics to your site, they have to be optimized again to ensure that they load faster in the browser.

Web Site Promotion: After your company has uploaded and launched the web site through necessary fan fare, the question of marketing your web site comes into the picture. This is also known as web site promotion which is simply marketing. When you open a new store front you need to have a plan or a way to attract potential and new customers. Your company's website, if made for promoting business, is an electronic storefront, therefore the same policy applies to a web site. The objective of creating a web site was to share information with the rest of the world. But the world will never know that your site exists if you don't inform them. Using simple web site promotion techniques and tools, a marketing campaign can be put in place which will drive constant flow of visitors to your site.

Read next - company web site maintenance part 2